WALL·E on Typeset In The Future

We are a WALL·E house. For both my kids, it was the first movie that they loved. I think it’s because so much of the storytelling happens in the animation. Even if you can’t quite follow what everyone is saying, you can see the story happening. Plus, WALL·E is a bit of a charmer.

We have WALL·E merch. It can be hard to find stuff 10 years after a movie was made, but we still managed to wind up with a couple toys (one that makes lots of noise, yay I guess), plushes, at least 3 copies of the Little Golden Book (with gorgeous art, which is in the heading of this post), a twin bedset with matching curtain, and a few other things that I’m sure I’m forgetting.

Like I said, we are a WALL·E house.

When you have a movie more-or-less on repeat in your house, you notice a few things. WALL·E stands for “Waste Allocation Load Lifter: Earth-class.” You pick up some trivia, like the fact that the cockroach is named “Hal” after producer Hal Roach. But I have nothing on Typeset In The Future’s deep dive into WALL·E.

Ostensibly the post (and the book) is about the typography, and definitely covers that:

Before we get started, there is an important detail we must clear up. Our hero’s name is not, as you might think, WALL-E. Moreover, it definitely isn’t WALL•E. His name is WALL·E, and that dot is an interpunct, not a hyphen or a bullet.


WALL·E’s self-promotional poster is also a fine example of Handel Gothic, one of the movie’s supporting typefaces. Originally designed in 1965 by Donald J. Handel, the font has become a mainstay of design futurism. … My favorite use of the typeface in WALL·E occurs later in the movie, when we see the distinctly curved E of some Handel Gothic… on a handle. (I refuse to believe this is anything but a deliberate typographic joke.)


But there is so much more interesting background information. The design of the ship The Axiom, the inspiration for the monorails, the class system aboard the Axiom, the economic inflation of BNL’s currency. If you have any love for Pixar’s (surprisingly large) yellow robot, please do yourself a favor and read WALL·E from Typeset In The Future.

Ready Player One

The first trailer for Ready Player One just dropped:

I read the book and it was a nostalgia-bomb. Laser targeted at my demographic and I loved it. I was still surprised when I heard there was a movie coming out. The book is so chock-full of pop culture that it’s a licensing nightmare. It seems that brands are much more open to being on board with Spielberg directing.

From an intellectual property standpoint, it’s a little weird that the book was fine legally but there were a bunch of hoops to jump through when the story got translated into a different medium. Lawyers ¯_(ツ)_/¯