The first trailer for Ready Player One just dropped:
I read the book and it was a nostalgia-bomb. Laser targeted at my demographic and I loved it. I was still surprised when I heard there was a movie coming out. The book is so chock-full of pop culture that it’s a licensing nightmare. It seems that brands are much more open to being on board with Spielberg directing.
From an intellectual property standpoint, it’s a little weird that the book was fine legally but there were a bunch of hoops to jump through when the story got translated into a different medium. Lawyers ¯_(ツ)_/¯