chris sizemore posts “in what way are IMdb and Amazon more ‘general’ ways of referencing products than TIVO is?” Since IMdb is owned by Amazon (note the links in the top right-hand corner of movie/actor pages), perhaps TiVo could just have Amazone decide the standard reference. It could work like this… you click the “Record this Show on TiVo!” button and then your browser opens a pop-up window with the IMdb info that now includes a link in the top right-hand corner to record a show with TiVo AND/OR buy the DVD in various languages. They could even have a little record matrix for TiVo vs. Software DVR’s vs. whatever, if they so chose. Wait, am I actually recommending pop-up windows. Nevermind.