Coca-Cola has developed a new can for their prizes that includes GPS to track their winners. It reminds me of the MagiCan promotion where money would pop up in winning cans, only much creepier. I wonder if it would be possible to probe these cans for winners based on their electronics? Given that the winners get an SUV, there’s some incentive to try and find them. (via Boing Boing)
One response to “The All Seeing Eye of Coke”
I remember the cash popup well, and as I remember the physical can was the same give or take. In this case there is a significant difference in the cans appearance and I’d imagine in other characteristics (weight, feel), do you think that people will figure out a way to circumvent the system and get a peek inside a 12 pack, like the iTunes contest cheat?