Do you think “Googling Your Email” will have to change due to a trademark issue? Reading this made me ponder the effect of ‘google’ enterring the common lexicon.
If a word is common enough to be in a well established dictionary, can you use it anywhere? If you can, does this put unwarrented trademark control in the hands of dictionary publishers (or to extend the relation further, control in the mouths of the public–as they use the word commonly).
I wouldn’t be at all suprized if ZÖE changed the tagline at the first request, though.